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Smith Robertson
I trained as a sculptor, and I still approach problem solving that way: measure thrice, cut once. Build the tool you need if it doesn't exist. Distill complexity into simple well-crafted solutions. Today that means AI agents, design systems that scale across teams, marketing sites and conversion funnels, all built to be meaningful for users and measurable for the business. I’ve unlocked faster delivery across the creative organization and led design direction. I look forward to helping you shape what's next.
Resume
Claims Remapping
With the increase in frequency of natural disasters as an effect of climate change the insurance claims reporting process is more important than ever. After Hurricane Ian, Kin Insurance faced an overwhelming number of misfiled claims resulting in losses in the hundreds of thousands. I optimized the claims reporting process by utilizing more customer-friendly language and adjusting the flow of questions to get more accurate mapping on the back end.
Operation I.H.O.P.
This three day workshop was intended to create a 100% self serve insurance product generator. The first of its kind, it was aimed at decreasing the amount of developer hours required to enter a new State while simultaneously allowing our Insurance team to create, modify, and test Insurance products in a quarter of the time.
Photo iD
I managed a team of UX designers to update the interface of the Photo iD mobile native application. In order to increase its usability, learnability, efficiency, and design it's new features
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